Concept and identity design for Greensiders

Together with Impact Co-Founder studio, Ines Molinari and Flor Cepero, we created a new project called Greensiders. The project is about connecting people who want to reduce their environmental impact and improve their health, with people who want to help change their habits. For this project, we had a long creative process in which we searched for the ideal customer journey and created a graphic identity.
In that creative process, we designed several logo proofs (the first photo is a proof of mine), then we chose a logo that Flor Cepero designed.
That project was very interesting but we put it aside due to the lack of time of the team. Learning the process of analysis and project creation was very interesting!