Doll design

I was in charge of many design collections in the children’s department of Casaideas. In this project, for the line of dolls with superpowers, I designed dolls that represent strong women with positive powers. After doing some research on which powers to choose, I decided to create dolls with the power of Love and Happiness. It seems to me that these are two energies that are very important today, and with more of them our world would be more fulfilled and happy.
I was in charge of all the phases of the creative process: trend analysis, mood board design, negotiation with suppliers, artwork design, and sample tracking until the final sample was approved.
Here you can see my design of the superhero of happiness, whose power is the rainbow.