Logo design
Logo design
I designed this logo for a small brand called Primitivo. It’s a chilean brand of outdoor sports like slackline, yoga, etc. The logo represents a tree of life, symbol of the beginning of the existence of all living beings. The trunk is the symbol of life, which grows towards the sky. And finally, the branches, which branch out in all directions and represent the decisions and paths taken in life.
Client: Primitivo brand