Pattern vectorial illustration

Pattern vectorial illustration
I was in charge of many design collections in the children’s department of Casaideas. In this project, for the stationery line, I designed digital illustrations, hand drawings, and products.
About the «Dream big» stationery line:
The world needs magic and incredible projects! I designed a stationery line that makes children want to fulfill their dreams and live their lives without fear. Everything is possible! The main character is a little girl who walks in her dreams and has fun with the animals around her.
I was in charge of all the phases of the creative process: trend analysis, mood board design, negotiation with suppliers, artwork design, and sample tracking until the final sample was approved.
The result was a cheerful stationery collection that was a great seller!