Pattern vectorial illustration

I was in charge of many design collections in the children’s department of Casaideas. In this stationery collection, I decided to mix and play with materials such as holography, iridescence, transparency, glitter, PU, and gold foil. I love all these materials and they seemed perfect to work on a theme that interests me a lot, which is the parallel world of the bottom of the sea. So I designed a whole colorful and fun collection with illustrations of mermaids, fish, jellyfish, seahorses, corals, seaweed, etc.

I was in charge of all the phases of the creative process: trend analysis, mood board design, negotiation with suppliers, artwork design, and sample tracking until the final sample was approved.

The result was a cheerful stationery collection that was a great seller!