Textile pattern illustration

I was in charge of many design collections in the children’s department of Casaideas. For the summer collection for children, I decided to work with the tropical theme. I designed illustrations of tropical flora and fauna and applied the whole color palette to the collection. I also designed a logo for the collection and managed the whole creative process.

I was in charge of all the phases of the creative process: trend analysis, mood board design, negotiation with suppliers, artwork design, and sample tracking until the final sample was approved.

The result was a cheerful summer collection that was a great seller!